Personally, I am not a big user of social media anymore. As in, I hardly post anything myself but I do still use it to peruse information or look at friend’s status updates while I am waiting or bored. I have both a Facebook and Twitter account but I use Facebook more out of the two. They are both a great way to make connections with your “friends” on Facebook or “followers” on Twitter.
For me, Facebook seems more intimate and personal. I tend to decline “friend” requests from people I barely know and save it for closer acquaintances. I was starting to see too much oversharing from some “friends” on Facebook. Because of this, I have also decreased my amount of status updates. Since I do not live by my family, I like to share bigger events or photos as a way to stay connected to loved ones. I just have become more selective. I also use Facebook to “like” certain businesses or events so that I will receive updates from them. For example, I have “liked” IU School of Informatics and Computing at IUPUI. Since I am an online student, it is another way that I can stay connected to what is taking place on the campus and possibly make connections with peers.
The information on Twitter seems to move a lot faster than on Facebook. This is great for creating hype for social events or news which would be great for marketing. “Tweets” are restricted to 140 characters which makes your messages short, sweet, and to the point. Twitter is also great way to connect with celebrities.
I feel that it is important for libraries to take advantage of using social media, like Facebook and Twitter, for marketing reasons. It would allow librarians to get information out to patrons about events and programming going on in their libraries. Below are examples from King County Library System’s Twitter and Facebook pages. A librarian can use Twitter to tweet about events taking place both before and during the event to create interest. I was able to see more action from people “tweeting” about the library and what was going on there. Whereas Facebook, did not receive the same amount of comments on their posts from followers. Their Facebook page had similar entries as Twitter about programming taking place. Facebook also allows the user to message KCLS from their Facebook page where it states that a typical reply will be received within a few hours. Once I become a librarian, I will definitely be using social media for marketing the library and to connect with patrons.
Here is a video that shows how libraries can use social media in their library.
Examples of libraries using social media for marketing – Phil Bradley